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Domain Valuation

Better than human appreciation to valuate a domain name: Nothing!
Except an experienced domain name appraiser armed with the pricing of similar sold domains.

Now is probably possible to create an automated tool that outlines the global quality of a domain in a way that results are statisitically accurate.

Metrics

What are the metrics to consider to valuate a domain name?

  • Top-level domain (TLD)
  • Name length
  • Is the name easily pronouncable (phonetic quality)?
  • Number of words composing the domain
  • The term contains errors, typos?
  • The term contains digits, hyphens?
  • How many times the term is referenced in search engines (term frequency)?
  • How many time the term is used on searches (search popularity)?
  • How much advertisers are bidding on this term (term competition)?
  • What is the average bid value of the term (term value)?
  • How many time the domain is accessed directly (type-in)?
    ...

    Brandability

    This quality is very subjective, others will find nice a name you find uggly, often there is no consensus.
    If the meaning of brandability is the power to become a brand name then in the absolute any domain name is potentially brandable.
    Now some metrics need to be considered for try to quantify the possible brandability a domain may have.
  • Name length
  • Writeablity
  • Readability
  • Low typos possibilities
  • Abscence of hyphens or digits.

    Popularity
  • Words frequency
  • Term frequency
  • Search popularity
  • Type-in popularity

    Commercial Value
  • Numbers advertisers bidding on this term
  • Max bid for this term
  • Industry

    TLD Value
    Our research shows that once the name has been valuated the TLD only simply play the role of a multiplicator.
    Domain extensions scores....

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